Tag Archives: USP
Unique Selling Points – 8, 9 et al
The thing about unique selling points is – where do you stop? I could keep going for a good while yet. Here are two more off the top of my head: USP – 8: I treat all my clients like … Continue reading
Unique Selling Point – 7
Another Sunday, another USP. I make sure as best I can that there is a good fit between me and my clients This one has cost me money. For instance, this year alone I’ve turned away three couples who were … Continue reading
Filed under Business
Unique Selling Point – 6
0 I process my images in a very particular way I spent a lot of time in February visiting advertising and design agencies in Dublin. With only two exceptions, my portfolio was met with great enthusiasm. That was a very … Continue reading
Filed under Business, Photographs, Post-Production, USP
Unique Selling Point – 5
o I’m big on black and white photographs I’m almost reluctant to list this as a USP. A lot of photographers prefer to produce b/w photographs. Still, my preference for b/w does part defines me as a photographer, so I … Continue reading
Filed under USP
Unique Selling Points – 4
I prefer to shoot by the existing light. Not so long ago, this would have read “by available light”, but the pedants in the photography world (they are legion, you wouldn’t believe it) have latched on to the phrase. According … Continue reading
Filed under Business
Unique Selling Points – 3
I use prime lenses only USP 3 is a little ambiguous, unless you’re a photographer. For many, the words “prime lens” might mean a lens of the finest quality. While I do use the best lenses available at the time … Continue reading
Unique Selling Points 2 – The 80% Lens
Last Sunday, I started a series about unique selling points. Important to any business. My first USP was that I’m a documentary photographer. My second unique selling point is this: I use a 24mm lens for 80% of my work … Continue reading
Filed under Business
Unique Selling Points 1
I’ve been thinking a lot about the business lately. In case you hadn’t noticed. Maybe it’s all part of a mid-life crisis, though why I can’t just buy a Harley like everyone else I don’t know. Undeniably, all the analysis … Continue reading
Filed under Business
