As storytellers (for ourselves, for our businesses) we face many challenges. Not least of which is that nobody is waiting for us to tell them just how smashing we are. “We’re dynamite, don’t you agree?” is a pretty thin storyline. Nevertheless, it’s one that many businesses peddle. After a while, the world merely shrugs its shoulders and moves on to more interesting things.
One way to overcome this is to shine the spotlight on someone else.
Take a look at the video here. Watch it all the way through because there is a relevant question coming up.