Here’s a scenario you’ll recognise.
You’ve put in a proposal (or an estimate or a quote — call it what you will) and you’re waiting to hear back from the client. You wait and you wait and you wait. Silence. Not even an acknowledgement that the proposal has been received. You wait some more. Finally, you’re worn into submission. You contact the client. What happens next varies. The business may happen or it may not. Either way, you’ve had a frustrating wait.
What can we do to avoid this? In fact, let’s go one step further. How can we turn the time between submitting a proposal and receiving (or chasing) an answer to our advantage? Continue reading
© 2014 Roger Overall
My friend Paul O’Mahony is a sharp cookie. The counter in his kitchen is where I get many valuable business lessons. Really, he should found a business school around that counter top. It would rival any in the world. The experience would be immersive, funny, enlightening and there would be excellent wine, coffee or tea. Last time there was home-baked fruit cake too.
Both Paul and I work as creatives. He and his business partner Jonathan Amm build brands (“Get your story straight”). I’m a storyteller (“Get your story told”). We are similar in how the marketplace perceives our value and our time. Often, they are rated at zero.
The world for a song
Recently, I was asked by a company what I would charge for photography that would express its corporate values. It was a sizable commission too. Lots of images. All told, in excess of three days’ work.