You can do more on Instagram than posting selfies and pictures of the beverage/kid/sunset you happen to have in front of you. It’s a serious marketing tool — especially for visual creatives. It’s a great place to post samples of your work.
I’m not suggesting that you treat your feed exclusively as a portfolio. That would take the social out of the platform. But I do think the occasional placement of new work is a good idea.
If you’re a videographer, why not put 15-second snippets of your latest film on Instagram? You can add a url in the accompanying comment so that your followers can find the full video. Your Instagram post becomes a trailer. (Though the fact that Instagram won’t make the link clickable is a big fail at the moment). Continue reading