Project “Whatever”

Leica M9 Silver Bodied Rangefinder

Is "Project Leica" over before it started? Does anyone care?

I’ve been walking the dog a lot lately. Apart from helping me lose the soft ring around my middle, it is also great thinking time. Too great in fact. As my brain is fed more oxygen, particularly on uphill stretches, I keep having ideas. This is inconvenient. I already have too many ideas.

For instance there is my not-so-very-secret new bridal product. “Project Legacy”.

Then there’s the utterly unsecret desire to switch to Leica. Let’s call that, I dunno… “Project Leica”. Though for the ridiculous cost involved, it may as well be called “Project I’m an Idiot”.

This evening, I had a notion of what should come after “Project Legacy”. An idea so exciting I actually started grinning when it occurred to me.

There is a catch; one that jeopardizes “Project Leica”.

You see, reaching beyond “Project Legacy” simultaneously requires me to arrive at a stage past “Project Leica” before I’ve even embarked on “Project Leica”. I’m quite fond of “Project Leica”. I don’t want to miss out on “Project Leica”, but it currently stands between me and what I have now termed “Project T”. I choose the letter T because it practically never gets used in the Project sense, being so close to the much more high-profile letter X in the alphabet. Nor is it a vitamin, so it loses out doubly. (Incidentally, can you believe there is such a thing as vitamin U, my original choice of project name?).

So what to do?

My choices are:

A – Get a move on with “Project Leica” so that I can get past it quickly.

B – Skip “Project Leica” altogether and go straight to “Project T”.

C – Shut up you big girl’s blouse; nobody cares.

It occurs to me that Leica gear holds its value quite well. Conceivably, I could buy an outfit, use it until the time is ripe, and then sell it for pretty much the same as I bought it for, allowing me to reinvest the money in “Project T”.

Better start saving up then.

7 Comments

Filed under Equipment, Products

  • http://www.ihastakephoto.com Keith Murray

    Roger, I fully support your ‘Project Leica’ efforts and would like to suggest a companion project, ‘Project give your useless old 5D2 away to Keith’ which would help immerse you wholly in the sea of Leica.

    holding my breath
    Keith

  • http://www.rogerverall.net Roger Overall

    Hi Keith,

    Thank you for your support.

    Regrettably, “Project give your useless old 5D2 away to Keith” has competition from my wife’s “Project sell the Canon gear to finance a holiday to Italy” and my daughter’s “Project buy a pony”.

    Forgotten in all of this is my own “Project use the 5DII to film a documentary – and some other super secret thing we won’t talk about and that need its own project name”.

  • http://ideasasylum.com Jamie Lawrence

    You think you’ve got problems with too many ideas??! I’m constantly having new product/project ideas but in my case the limiting factors aren’t money, it’s time (well, ok, AND money since I can’t afford to buy other people’s time).

    Project “Pixel Badger” needs to be done by December – or not at all. But this requires abandoning all current development on my other projects. Tough decisions…

  • http://journal.nearbennett.com Rick

    Of the three projects, which are most likely to improve your business?

    I would wager that Project Leica would boost your personal happiness, but won’t boost your income directly, and the indirect benefit would be very hard to gauge. I assume that Project Legacy is an income boosting project. Project T is, obviously, going to give you incredible renown in the photog world, and might even land you a Pulitzer, but because of copyright complications will leave you penniless. Therefore I think you should pursue Project T, so that you don’t have to pay me the 20% business consulting services fee (since 20% of penniless isn’t worth the Paypal fees).

    [sorry, bored at work today...]

  • http://www.rogerverall.net Roger Overall

    Thanks Jamie.

    The day we stop having ideas is the day we stop breathing. :-)

  • http://www.rogerverall.net Roger Overall

    Thanks Rick.

    I won’t say too much about “Project T”. I can, though, reveal that it only in the event of a spectacularly peculiar set of events would it result in a Pulitzer.

  • http://someprettythings.com Shannon

    I’m voting for project buy a pony. Every girl needs a pony. I still wait with bated breath every Christmas, only to be disappointed when my mum comes out with pyjamas and a toy ‘my little pony’ to add to the collection.

    Although, Project Leica IN Project Italy would be nice too. Ahhh, lotto.