Category Archives: USP

Unique Selling Points – 8, 9 et al

The thing about unique selling points is – where do you stop? I could keep going for a good while yet. Here are two more off the top of my head: USP – 8: I treat all my clients like … Continue reading

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Unique Selling Point – 6

0 I process my images in a very particular way I spent a lot of time in February visiting advertising and design agencies in Dublin. With only two exceptions, my portfolio was met with great enthusiasm. That was a very … Continue reading

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Unique Selling Point – 5

o I’m big on black and white photographs I’m almost reluctant to list this as a USP. A lot of photographers prefer to produce b/w photographs. Still, my preference for b/w does part defines me as a photographer, so I … Continue reading

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