Archive for the ‘Post-Production’ Category
Unique Selling Point – 6
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I process my images in a very particular way
I spent a lot of time in February visiting advertising and design agencies in Dublin. With only two exceptions, my portfolio was met with great enthusiasm. That was a very uplifting experience, having previously doubted that my work was good enough to show in the capital.
[Incidentally, having overcome that silly mental block, I'm working on plans to meet agencies outside of Ireland - two countries in particular are very obvious targets for me. More on that in the weeks ahead]
Back to my Dublin experience. At least half of the creatives I met commented on the feel of the images. All of them struggled to put it into words. “Depth”, “Silver”, “Three-dimensional” were all used, along with “Different”, the most commonly used description.
This is important. Digital post-production has given photographers great freedom and control over the final look of their work. Previously, we’d have all sent our work to the same labs and the post would have been pretty much homogenous. Wealthier photographers would have collaborated with individual printers to get the look they wanted, but most of us didn’t have that luxury. Now we do. That gives us another way in which to set ourselves apart from our colleagues.
A friend of mine, a fellow photographer, once gave me some of his files to run through my post-production cycle. When I sent the images back, he initially didn’t recognize them as his own photographs. That’s how powerful developing a personal post-production discipline can be.
