The thing about unique selling points is – where do you stop? I could keep going for a good while yet. Here are two more off the top of my head:
USP – 8: I treat all my clients like unique individuals/companies rather than like carbon copies of all my other clients.
USP – 9: I prefer to let my clients buy from me, rather than sell to them.
And so on and so forth. We’d all get bored after a while. If you haven’t already.
Really, all the USPs I’ve highlighted over the last few weeks are a subset of one big, overriding one – the mother, the gospel, the big truth:
I am me. Nobody else is.
