Another Sunday, another USP.
I make sure as best I can that there is a good fit between me and my clients
This one has cost me money. For instance, this year alone I’ve turned away three couples who were looking for disc-only wedding coverage. As I’ve explained before, disc-only doesn’t fit with the long-term outlook that is key to my photography. It is a bad fit.
In the past, I’ve made the mistake of not being clear enough when speaking to wedding clients. Last year, a couple asked me to redo a large chunk of post-production because they didn’t like black and white photographs. In spite of showing lots of b/w photographs at the initial consultations, it had never occurred to me that I should tell my couples that they would be getting a lot of b/w photographs. Now, I make that very clear from the outset.
In fact, I make sure that my couples understand exactly what they’ll be getting. If I don’t, how can they ever decide properly whether or not I’m the right match for them?
If I’m not the right person to photograph their wedding, no harm done – provided I don’t take the booking. Usually, I can point them in the direction of someone who is more suited to their needs. Everyone wins.
(c) Roger Overall 2010
This bottle of wine illustrates what I’m talking about.
Today is a special one. For me anyway. I’m 42.
Earlier in the week, I dropped into Karwig Wines to buy a celebratory bottle. Maurice asked me some questions and then recommended this one.
I liked it straightaway. How could I not?
1) It is Australian. I have very close and dear family in Victoria, where my sister’s ashes rest.
2) There is no doubting the vintner’s origins. I’m half-Dutch. I was practically obliged to buy it.
3) It is a blend of no fewer than five grape varieties. I’m a mud-blood myself.
4) I moved to Ireland in 2003.
It is a perfect fit.
