How do you attract attention in a busy marketplace?
Here’s one approach:
One a approach to catching someone's attention in the market. (c) Roger Overall 2010
That’s not going to work for everyone, though. Gun laws being what they are in most of Europe and all.
Moreover, clients are increasingly looking online. It’s a lot harder to pull a gun on the internet.
So how’s a fellow to stand out and be found amidst the hordes of photographer websites and blogs?
I’m in the process of finding out thanks to SmarterEgg‘s latest book programme for entrepreneurs here in Cork. Barely three weeks into the course, I’ve learned more about internet marketing than I did in the previous three years. It’s been a revelation.
Not everyone can enjoy the benefits of a SmarterEgg programme, so let me just say this one thing. Buy, beg or steal a copy of Gary Vaynerchuk‘s “Crush It!”. Better still, get the audio version – if you can handle three-and-a-half hours of Gary tellin’ it, yellin’ it, and riffin’ it. Utterly recommended.
